Seek Continuous Improvement

Nothing in game development is ever truly perfect—and that’s not the goal. Our aim is not perfection but excellence. Every process, every system, and every implementation begins as a first draft. By design, the first version is never complete. Following the principle of “start with simple solutions and allow complexity to evolve,” we acknowledge that improvement is not only inevitable but necessary.

This perspective aligns with our other core values—first quality, then efficiency. As we strive to create experiences that delight players, each pursuit of quality and efficiency reveals new opportunities to refine how we work. Continuous improvement becomes the natural byproduct of pursuing excellence.

The real power of continuous improvement lies in its compounding effect. As we refine our processes, we enhance both quality and efficiency, which in turn elevates our ability to deliver a better game. Small, steady improvements across the team accumulate into meaningful progress for the whole project.

But continuous improvement doesn’t happen in isolation—it begins with trust. By empowering individuals and teams to own their practices and processes, we enable them to recognize problems and act on solutions. Sometimes this happens organically: a developer notices friction and suggests a change that the team immediately adopts. Other times it happens through structured rituals like retrospectives, where the team reflects and deliberately identifies areas for growth. While the organic approach is ideal, both are viable paths to foster a culture of improvement.

Ultimately, continuous improvement is not an add-on to game development—it’s the engine that drives us toward excellence. By empowering our teams and embracing a mindset of ongoing evolution, we create not only better processes but also better games that delight our players.

Let’s go make a great game!